Lola Jeans are designed in Montreal with sustainability in mind. Environmental responsibility is at the forefront of Lola’s creative vision. They know there is still a lot to learn and to accomplish. They are building an ethical supply chain that creates high-quality, low-impact, long-lasting, affordable denim. They have started at the source and aim to be as transparent as possible. From the raw materials, to innovative washing techniques, to the finished product—the Lola Jeans brand uses 80% less water then traditional denim.